In the words of hairstylists
Maxine Kroll, Hairstylist, USA
“Kérastase’s haircare and rituals help a woman maintain the integrity of her hair itself, her style and her colour”
WHAT KÉRASTASE MEANS FOR YOU AS HAIRDRESSER?
"There is an age old adage: you only know what you know. Kérastase perpetually keeps us knowing. It represents 'modern luxury', always evolving with fashion and technology at its forefront. It is a forever new brand. The brand reinvents itself all of the time. It is actually 50 years new! This philosophy of ever-evolving makes it a timeless and dependable hair accessory for the client and a brilliant business partner for the hairdresser."
HOW HAVE KÉRASTASE’S HAIRCARE AND RITUALS ACCOMPANIED YOU THROUGHOUT YOUR CAREER?
They make our work look even better, if you can even imagine that. They help the client maintain the integrity of the hair itself, her style and her colour in between salon visits.
DO YOU HAVE ANY STORIES TO TELL US ABOUT KÉRASTASE AND YOU?
"When we first met Kérastase 10 years ago, we had our own private label line which was doing quite well for us. That is, until Kérastase came along! Suddenly our clients had no problems paying premium prices for Kérastase hair care products. They deemed the results priceless, even more beautiful hair."
HOW HAS KÉRASTASE MET THE NEEDS OF WOMEN AND THE EXPECTATIONS OF HAIRDRESSERS?
"With Kérastase the client's hair experience is complete. It is healing from the inside out and the outside in. Hair can grow longer and more beautiful. In a sense the brand teaches the client how to care for her own hair. That lends itself to a true appreciation of the beauty that is inherent in the client herself. When the client feels good about herself she is more trusting in the hairdresser to work their magic."
WHAT ARE THE KEY KÉRASTASE PRODUCTS?
"Nutritive, everything Nutritive! This range is broad enough to cover all hair needs. It is from Nutritive that we forward to the more specialised ranges."