2010: launch of Elixir Ultime
The iconic collection
Kérastase presents Elixir Ultime – our first versatile beautifying oil enriched with a complex of four precious oils.
For centuries precious oils have been used as a must-have staple in beauty regimes all over the world. Known for their soothing, smoothing and transformative powers, oils have a strong heritage in health and beauty.
Most women throughout the years have enjoyed the beautifying benefits of oils not only for their skin but also for their hair. Elixir Ultime proposes a unique gesture that promises to reinvent the traditional hair-care regime: a blend of four exceptional oils which, through their complementary nature, provide nutrition, protection, resistance and shine for all hair types.
Adapted to diverse beauty needs, Elixir Ultime can be used in a variety of applications, allowing consumers to find the use that suits their personal hair routine.
Brushing, washing, conditioning, colouring, drying, straightening, curling...a woman’s hair-care routine, while individual, reflects a set of shared rituals and gestures that play a key role in defining notions of beauty around the world.