With Initialiste, acting both on hair's present and future is now possible.
After the first application, hair is invigorated. It is more resistant with 93% less breakage during brushing*.
After about 1 month (10 applications), the hair is stronger at the root, and hair quality is visibly enhanced**: more vibrant, beautiful and stronger.
When used after each shampoo, INITIALISTE improves hair’s beauty assets by rendering it healthier and stronger.
*Instrumental test ** Self-evaluation 129 women
Inspired by plant biotechnology, the L’Oréal Advanced Research designed this care on the same architecture that a skin serum with the best haircare’s ingredients.
INITIALISTE was formulated with the Regenerative Complex®: a technical miracle of plant biotechnology.
It includes millions of native plant cells coming from the Malus Domestica. This ancestral apple tree is known for its incredible power of preservation. Tested on the native cells of the scalp, the L’Oréal Advanced Research demonstrated that they were able to protect their power of regeneration.
This Regenerating Complex also contains:
- An antioxidant polyphenols which protect the native cells environment.*
- A patented gluco lipid and a new generation of ceramides to optimize the production of hair and strengthen the resistance during the growth.*
A unique ritual. Kérastase created a customized 3-step beauty routine: cleanse, treat and texturize with carefully-conceived methods for beautifying the hair.
These simple steps constitute a targeted, in-salon treatment which establishes a ritual haircare routine that women can do in-home with Kérastase products.