In the words of hairstylists
Interview of Cristina Cebado, Communications Director of Salons Cebado, Spain
"Kérastase means talking about quality, about the care and well-being of the hair and scalp.”
WHAT DOES KÉRASTASE REPRESENT FOR HAIRDRESSERS?
Kérastase is a prestige brand that we have worked with since its arrival in Spain in 1971. Talking about Kérastase means talking about quality, about the care and well-being of the hair and scalp. We have very loyal customers who have always used Kérastase products like Bain Vital, which is one of our best-sellers.
IN WHAT WAYS HAS KÉRASTASE MET WOMEN’S NEEDS AND HAIRDRESSERS’ EXPECTATIONS OVER THE PAST 50 YEARS?
Kérastase has been able to adapt to the needs and wants of customers. The product ranges have constantly grown more diverse and we have been particularly pleased with the products for the scalp, which meet every need. The brand’s evolution is evident in the products and with each passing day, women as well as men are becoming increasingly aware of the necessity of protecting their hair and scalp with quality products.
WHAT ARE YOU FAVORITE PRODUCTS?
Personally speaking, I couldn’t give you the name of just one since I change products as the needs of my hair change. But two ranges really stand out with our customers: Nutritive and Elixir Ultime. The oil has lots of fans.
WHAT IS YOUR VISION FOR THE KÉRASTASE COUTURE STYLING RANGE?
Styling has constantly gained importance in the world of haircare. The way styling has evolved over history is based on the quality of the products available. We have gone from sprays that left the hair stiff to styles with much more movement and more concern with caring for the hair. The textures, ranges and cosmetology have improved to the point that today we have a multitude of products suited to every hair type, products that we can use to create whatever style effects we want. The entry of Kérastase into the world of styling represents another step in this progressive development. Today, not only are we able to style the hair and give it movement instead of leaving it with a “cardboard” look, we are also able to properly treat and care for the hair.